Activities in 2019-2020

Enhanced Promotional Education to the Non-Chinese Speaking and Ethnic Minority Groups

In reaching out and promoting the DPS to non- Chinese speaking and ethnic minority groups, a segment-targeted advertising campaign was implemented on nontraditional communication platforms such as placing advertisements on out-ofhome TV networks at residential buildings and private clinics, advertorials in language-specific newspapers and digital website banners targeting Filipinos and Indonesians as well as TVC broadcast on an outdoor TV wall at busy shopping district to enrich the exposure.